UF Social Media (2022-2025)
Client: the University of Florida
Role: designer
Tools: Illustrator, Photoshop, Meta Spark, Lens Studio
Meta Spark AR Filters
Summary: to boost student engagement during commencement, I developed branded augmented reality (AR) filters for Instagram in Meta Spark and Lens Studio
Strategy: provide a shareable and interactive experience built through organic media
Hurricane Social Media Templates
Summary: these branded social media templates serve as an essential resource during hurricane crisis communications and other major weather events
Strategy: utilize secondary brand colors to color-coordinate timing (before, during, and after a storm) and incorporate a severity bar to quickly communicate storm intensity
Results: served as a primary tool for informing audiences during campus closures for storms, such as hurricanes Helene and Milton (2024)
Social Media Icons
Summary: icons for use on UF social media highlights to provide brand-specific illustration options while upholding brand consistency across UF’s channels
Strategy: use a clean and minimal, open-line illustration style for uniformity and recognizability at small icon sizes
Results: these serve as the main icons across flagship social accounts, and icon collection continues to expand
Spotify Playlist Covers
Summary: this project leveraged the popularity of Spotify playlists as an organic, soft-marketing channel for UF through the design of eight unique playlist covers
Strategy: style the visuals after traditional vinyl records — a nod to classic media — and use brand colors paired with black and white photography to boost engagement and extended the brand identity into a non-traditional digital space
Spotify Wrapped Trend
Summary: leveraging the viral success of Spotify Wrapped — an annual campaign where Spotify users receive and share a personalized, visually compelling summary of their yearly listening data — I designed a set of two spoof graphics for the university
Strategy: participate in this major cultural moment by creating a university-specific version of the trend; mirror Spotify’s high-impact aesthetic and feature songs carefully selected for brand identity and subtle humor — naturally, the university’s "Our Top Artist" was Gainesville native and cultural icon, Tom Petty, ensuring the content resonated with the UF audience
Alberta x Swift Trend
Summary: this graphic is based on the iconic album cover art from Taylor Swift’s 1989 (Taylor's Version), to allow the university to participate authentically in social media conversation and drive significant organic visibility
Strategy: put the UF mascot, Alberta, in place of Taylor and replace the album’s visual motifs with brand-specific elements, such as Gator foot icons instead of birds
Barbie Trend
Summary: This project involved replicating the highly-memed character posters from the Barbie (2023) movie for UF
Strategy: adapt the visual design to feature the UF mascots, Albert and Alberta, while maintaining the movie’s distinct aesthetic
Results: generated over 18.2K views on X (formerly Twitter)
TIME Person of the Year Trend
Summary: following the announcement of Taylor Swift being named TIME Person of the Year (2023), I created a spoof of the iconic magazine cover art for UF social media channels
Strategy: swap Taylor with the university mascot, Alberta, while replicating the original cover's visual style and layout to accurately replicate the social trend
Results: high engagement — over 12.8K likes and 1.3K shares on Instagram
Tortured Poets Department Trend
Summary: as part of the viral conversation surrounding Taylor Swift’s The Tortured Poets Department album launch, this trend graphic integrates the university’s unique identity with the album’s aesthetic
Strategy: replicate the original cover's photography style and layout, but feature the deeply-loved UF campus landmark, the Turlington Rock (The Potato)
