UF Social Media
Organic Social ∙ Augmented Reality ∙ Illustration
This sample of work highlights a strategic approach to maintaining the University of Florida's visual brand presence across major social media platforms. For these projects, I designed graphics for our organic media that balance brand integrity with platform trends. Key deliverables include interactive Meta Spark AR commencement filters, hurricane social media templates, illustrated social media icons, custom Spotify playlist covers, and a variety of high-engagement trend graphics.
2022-2025. Created for the University of Florida. Made with the Adobe Creative Suite and Meta Spark.
Meta Spark AR Filters
To boost student engagement during commencement, I developed branded augmented reality (AR) filters for Instagram, using Meta Spark. The primary filter featured an illustrated mortarboard fitted to the user’s head, with a tassel that was switchable between orange and blue. Users could also activate a burst of animated confetti with a screen tap, providing a highly shareable and interactive experience.
Hurricane Social Media Templates
For this highly collaborative project, I designed a comprehensive suite of branded social media templates for hurricane crisis communications. This essential resource ensures UF can deliver clear, timely information during major weather events. The templates feature a strategic design, utilizing secondary colors to color-coordinate timing (before, during, and after a storm) and incorporating a severity bar to quickly communicate storm intensity. These templates have served as a primary tool for informing audiences during campus closures for storms such as hurricanes Helene and Milton (2024).
Social Media Icons
This set of social media icons is designed with a minimal, open-line aesthetic, and works to uphold brand consistency across UF’s digital footprint. I made the icons in each of the core brand colors - blue, orange, and white - ensuring they remain visually clean and cohesive across every platform and background.
Spotify Playlist Covers
This project leveraged the popularity of Spotify playlists as an organic, soft-marketing channel for UF. I designed eight playlist covers, ensuring they were recognizable and on-brand. The visuals were styled after traditional vinyl records - a nod to classic media - and used the core orange and blue palette alongside black and white photography. This approach boosted engagement and extended the brand identity into a non-traditional digital space.
Spotify Wrapped Trend
Leveraging the viral success of Spotify Wrapped - an annual campaign where Spotify users receive and share a personalized, visually compelling summary of their yearly listening data - I designed a set of two spoof graphics for the university. The goal was to participate in this major cultural moment by creating a university-specific version of the trend. The graphics mirrored Spotify’s high-impact aesthetic and featured songs carefully selected for brand identity and subtle humor. Naturally, the university’s "Our Top Artist" was Gainesville native and cultural icon, Tom Petty, ensuring the content resonated with the UF audience and boosted shareability.
Alberta x Swift Trend
This graphic is based on the iconic album cover art from Taylor Swift’s 1989 (Taylor's Version). The design puts the UF mascot, Alberta, in place of Taylor and replaces the album’s visual motifs with brand-specific elements, such as Gator foot icons instead of birds. This execution allowed the university to participate authentically in social media conversation, driving significant organic visibility.
Barbie Trend
This project involved replicating the highly-memed character posters from the Barbie (2023) movie for UF. I adapted the visual design to feature the UF mascots, Albert and Alberta, while maintaining the movie’s distinct aesthetic. These graphics performed well, with the post on X (formerly Twitter) generating over 18.2K views.
TIME Person of the Year Trend
Following the announcement of Taylor Swift being named TIME Person of the Year (2023), I created a spoof of the iconic magazine cover art for UF social media channels. The design swaps Taylor with the university mascot, Alberta, while replicating the original cover's visual style and layout. This graphic drove community engagement, resulting in over 12.8K likes and 1.3K shares on Instagram.
Tortured Poets Department Trend
As part of the viral conversation surrounding Taylor Swift’s The Tortured Poets Department album launch, this trend graphic integrates the university’s unique identity with the album’s aesthetic. The design replicates the cover's photography style and layout but features the deeply-loved campus landmark, the Turlington Rock (The Potato).
