UF Digital Ads (2023-2026)
Client: the University of Florida
Role: designer
Tools: Illustrator, Photoshop, After Effects
Summary: this collection showcases a sample of digital ads featured in outlets such as The Chronicle of Higher Education, Sunburn, Inside Higher Ed, and UF News
Strategy: use subject-focused Momentum style photography to encourage audience interest; follow best practices for size and accessibility, assure brand recognition with strong visual cues such as color, typography, and background textures
Results: Platinum dotCOMM Award (Brand Awareness Campaign category - 2023) — part of the “University of Florida: Our people. Our place. Our perspective.” campaign
