UF Campus Map Redesign (2023)
Client: the University of Florida
Role: designer
Tools: Illustrator, InDesign
Brief: update the University of Florida's 2018 campus map to address the issues of information distribution, obsolete graphic style, printing costs, and environmental impacts
Strategy: redesign the map; develop an on-brand digitally integrated campus map that connects printed deliverables to an interactive, accessible, online map
Deliverables: 3.5” x 2.0” card, 4.0” x 9.0” handout, 8.5” x 11” print-on-demand map, 6” x 6” window clings, print guidelines, print-ready templates for campus communicators, campus-wide stakeholder presentations
Results: real-time accurate map with improved accessibility features; ~$9,800 saved on each print order; less waste — decreased map disposal
