UF Campus Map Redesign
Marketing ∙ Map Design∙ Presentation Design
In August of 2022, I managed a comprehensive redesign of the University of Florida's campus map, addressing the issue of outdated information; before this update, the maps had not been refreshed since 2018. This posed a challenge because the map data was no longer accurate—by the time most printed map designs are distributed, the data is no longer reliable. To overcome this challenge, our team proposed a new solution: a digitally integrated campus map that links printed deliverables to an interactive online map via QR code and aligns with the current UF brand platform. As part of the design process, I developed the initial design concepts, created proposal presentations, presented to stakeholders across campus, and built the final design packages. Deliverables consisted of a 3.5” x 2.0” card size, a 4.0” x 9.0” handout, an 8.5” x 11” print-on-demand map, 6” x 6” window clings, print guidelines, and several templates available to campus communicators.
2023. Created for the University of Florida. Made with the Adobe Creative Suite.
