UF Campus Connector Shuttle Wraps
Branding ∙ Vehicle Wraps∙ Illustration
In early 2025, I developed a proposal to refresh the existing vehicle wraps for UF Campus Connector shuttles, a six-vehicle fleet serving the university community. The new concepts needed to clearly reflect the UF identity and align with the university’s overall brand aesthetics while being strategically platform-agnostic, maintaining a consistent UF look and feel as marketing strategies or platforms may change. Additionally, the designs needed to maintain clear differentiation between the Campus Connector shuttles and other transportation services such as the RTS bus services, SNAP (Student Nighttime Auxiliary Patrol), and Gator Lift. My design process included conducting in-depth style research through moodboards, illustrating graphic elements, creating a Campus Connector lockup, and designing a promotional sticker sheet to generate excitement for the new visual identity through a proposed organic social media campaign.
2025. Created for the University of Florida. Made with the Adobe Creative Suite.
