JUDAH Branding & Product Design
Logo Design ∙ Packaging ∙ Branding
In April of 2021, I began an exciting position as part of a design team at the University of Central Florida (UCF). Our team consisted of five contracted designers and two School of Visual Art and Design (SVAD) faculty supervisors. Over the course of eight weeks, we worked directly with NBA athlete Jonathan Isaac and his agent to develop a solid brand and line of products for Isaac’s personal brand. Our team began by developing initial concepts, and meeting weekly to present our designs. After initial concepts were selected, our team worked diligently to design an identity system, sneaker model base, colorways, packaging, merchandise, promotional graphics, custom illustrations, and a full set of brand guidelines. I focused specifically on the concept and development of the JUDAH wordmark, the brand guidelines and layout of the brand book, colorway concepts, and the JUDAH sneaker packaging.
2021. Designed for Jonathan Isaac as part of a collaborative project. Made with the Adobe Creative Suite and Maya.
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