JUDAH Branding & Product Design (2021)
Client: Jonathan Isaac (NBA athlete - Orlando Magic)
Role: designer (JUDAH wordmark concept + development, brand guidelines, product concepts + colorways, JUDAH sneaker packaging)
Tools: Illustrator, Photoshop, InDesign, Maya, Adobe Dimension
Brief: develop a flexible visual identity and logo system for the JUDAH 1 product line within the 8-week contract period; establish clear and comprehensive brand guidelines; design product concepts and additional merchandise assets
Strategy: lean on unique brand elements, such as custom illustrations and faith-based motifs to connect with target audience and differentiate from other in-market products
Deliverables: brand identity system, product design — sneaker base model and colorways, product packaging, merchandise, promotional graphics, custom illustrations, brand guidelines
Results: the JUDAH 1 (Triumph) was released on November 16, 2023; in August 2025, the JUDAH 1 sneaker was featured in the Museum of the Bible exhibit as the first basketball sneaker to feature a visible bible verse
