JUDAH Branding & Product Design
Logo Design ∙ Packaging ∙ Branding
In April 2021, I joined a design team at the University of Central Florida (UCF) to develop the personal brand and product line for NBA athlete Jonathan Isaac. Working alongside four other designers and two School of Visual Art and Design (SVAD) faculty supervisors over eight weeks, we created a comprehensive suite of deliverables: a brand identity system, sneaker design (base model and colorways), packaging, merchandise, promotional graphics, custom illustrations, and brand guidelines. I focused specifically on the concept and development of the JUDAH wordmark, the design and content of the brand book (including layout), colorway concepts, and the JUDAH sneaker packaging.
2021. Designed for Jonathan Isaac as part of a collaborative project. Made with the Adobe Creative Suite and Maya.
