UF x Jacksonville Jaguars Sponsorship (2024)
Client: the University of Florida / Jacksonville Jaguars
Role: designer
Tools: Illustrator, Photoshop, InDesign
Brief: create a suit of print and digital co-branded assets, highlighting the University of Florida's community impact, representative of the university’s strategic four-year partnership with the Jacksonville Jaguars (launched July 2024), to feature at the Patriots vs. Jaguars game at Wembley Stadium on October 20, 2024
Strategy: implement a spirited and action-oriented design style to resonate with game attendees; establish a cohesive co-branded asset style that adheres to both UF and Jacksonville Jaguars brand guidelines
Deliverables: full-page program ad, "BEAT" stickers, ribbon displays, animated GIFs, large external screen (LES) graphics, TV displays
Results: messaging and brand exposure to a record-breaking international audience — 86,651 game attendees
