FOX Sports x FIFA World Cup 2026 Campaign
Branding ∙ Marketing ∙ Activations
As part of the FOX University experience at the University of Florida, I collaborated within a six-person marketing & communications team to develop a 360-degree campaign for FOX Sports. Our team, Kickin’ It, was tasked with "driving tune-in" for the FIFA World Cup on FOX Sports platforms while showcasing our host city Miami, Florida. From January to April 2026, we conducted research, discovered insights, established a creative concept, and organized a range of strategic community activations and promotions with the goal of converting the 3% “non-viewer” audience, identified in our brief, into engaged participants. I was responsible for transforming our team’s concepts into a cohesive visual proposal, including our content calendar, tiered merchandise system, branded merchandise, presentation animations, premium varsity collector’s set, and custom vehicle wraps.
2026. Created for FOX Sports. Made with the Adobe Creative Suite.
