Elevating Florida Campaign
Marketing ∙ Experimental Design ∙ Art Direction
Over the course of 13 months, I developed an advertising campaign for the University of Florida to elevate the university's U.S. News & World Report ranking. The creative strategy centered on highlighting student voices through a series called “Impact Stories”. My process began with extensive research, including qualitative interviews with campus leadership, secondary source analysis, and the application of mass communication theory. This research concluded that for this campaign to succeed, it needed to be unique in the marketplace, reflect UF's core identity, and "show" rather than "tell" stories of success. Deliverables included a media plan, a campaign style guide, an art-directed photoshoot, print ads, digital ads, eBlasts, out-of-home (OOH) ads, a tactile research sample, and additional printed assets.
2026. Created for the University of Florida. Made with the Adobe Creative Suite.
