Elevating Florida Campaign (2026)
Client: the University of Florida
Role: art director; designer
Tools: Illustrator, Photoshop, InDesign, HTML
Brief: develop a marketing campaign with an experimental advertising strategy targeting the University of Florida’s peer assessment score within the overall U.S. News & World Report (USNWR) ranking
Strategy: pivot from messaging focused on institutional awards, and instead highlight student voices through “Impact Stories”; implement a unique and on-brand design reflecting UF’s core identity, and “show” rather than “tell” stories of success
Deliverables: campaign style guide, qualitative research analysis, media plan, art-directed photo series, print ads, digital ads, e-blasts, out-of-home (OOH), brochures, tactile research sample
