Centric Magazine (Fall 2021)
Client: Centric Magazine / the University of Central Florida
Role: art director
Tools: Illustrator, Photoshop, InDesign, Procreate
Brief: renew and expand the Centric brand identity; illustrate a cover for the 10th anniversary issue; manage a team of freelance designers; oversee the production of all spreads and layout design
Strategy: make minor adjustments to improve the existing Centric logo while maintaining established brand equity; select typefaces, colors, and brand assets that are reflective, yet distinctive, from the University of Central Florida brand; source a variety of illustrations from designers within the community to strengthen local ties, ensure Centric’s future success by facilitating the hand-off of brand files and detailed process documents
Deliverables: comprehensive Centric brand identity and brand guidelines, cover illustration, 27-page magazine, social media assets
Results: 1,000+ copies of Centric distributed across the UCF campus
