UF Campus Connector Shuttle Wraps (2025)
Client: the University of Florida
Role: designer
Tools: Illustrator, After Effects
Brief: propose a design refresh for the UF Campus Connector shuttles — a six-vehicle fleet serving the university community — that clearly reflects the UF identity, while ensuring cohesion with any future brand-platform changes and differentiation from other transportation services — Regional Transport System (RTS), Student Nighttime Auxiliary Patrol (SNAP), and Gator Lift
Strategy: conduct in-depth style research and peer benchmarking; establish a Campus Connector lockup; illustrate custom UF graphic elements; design a promotional sticker sheet to pair with an organic social media campaign to generate excitement for the new visual identity
Deliverables: Campus Connector shuttle wrap designs, Campus Connector lockup, suite of illustrations, sticker animations, custom patterns, kiss-cut sticker sheets
